Download for offline reading, highlight, bookmark or take notes while you read blockbusters. Why blockbusters are taking over the arts the boston globe. So naturally i approached anita elberses blockbusters with some trepidation. As the latest summer movie season draws to a close, we checked in with elberse to discuss some of the most interesting and, some might say, scary concepts in blockbusters. Anita elberse at the blockbusters book party photo credit. Blockbusters is a book about the business of entertainment. Blockbusters engels door anita elberse boek managementboek.
Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like me. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than. Hitmaking, risktaking, and the big business of entertainment, due out oct. Her work has been featured in the new york times, the wall street journal, variety, and fortune, and her first book, blockbusters, was one of amazons 20. Anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. Download it once and read it on your kindle device, pc, phones or tablets. Bloomberg businessweek convincing elberses blockbusters builds on her already impressive academic resume to create an accessible and entertaining book. Several of these case studies are described in her bestselling first book, blockbusters. Blockbusters goodreads meet your next favorite book. In blockbusters, anita elberse argues that the blockbuster strategya broad formula that assumes investing in big potential winners will account for a.
Hitmaking, risktaking, and the big business of entertainment ebook written by anita elberse. Fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. Even so, elberses book is actually more nuanced than the cheerleading subtitle suggests. Elberse elbersee spent 10 years interviewing and observing film, television, publishing, and sports executives to distill the most profitable strategy for these high. Oct 15, 20 full of inside stories emerging from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really worksand how to navigate todays highstakes business world at large. Blockbusters blockbusters blockbusters is a book written. Hitmaking, risktaking, and the big business of entertainment by anita elberse 574 ratings, 3. Hitmaking, risktaking, and the big business of entertainment. Why big hits and big risks are the future of the entertainment business, these findings all point in.
Hitmaking, risktaking, and the big business of entertainment kindle edition by elberse, anita. Anita elberse discusses her new book on the benefits of a blockbuster strategyinvesting big money into a few top products in order. Aug 26, 2014 as the latest summer movie season draws to a close, we checked in with elberse to discuss some of the most interesting and, some might say, scary concepts in blockbusters. Blockbuster strategy, it turns out, is the right strategy except when it isnt. Why big hits and big risks are the future of the entertainment business ebook written by anita elberse. Hitmaking, risktaking, and the big business of entertainment by anita elberse. Why blockbusters are taking over the arts harvards anita elberse on why the long tail is not where the money is by craig fehrman globe correspondent, october, 20, 12.
The blockbuster strategybetting more and more money on fewer and fewer titleshas taken over the entertainment world. The book is well researched and loaded with examples. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment. In its place is the old chart showing a few big hits and a million misses, a world dominated by. Hitmaking, risktaking, and the big business of entertainment by anita elberse thank you for the book goodreads. Blockbusters anita elberse 9780805094336 netgalley. Elberse business administrationharvard business school marshals nearly a decades worth of indepth research and analysis to identify the strategies entertainment companies employ to maximize profits in a. Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like. Why the high budget business model big hits and big risks is here to stay. Anita elberse s blockbusters isnt your average book. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sport for more than a decade. In an exclusive excerpt from anita elberses book blockbusters.
Financial times blockbusters demonstrates that a blockbuster strategy usually beats the more cautious approach of spreading around loweramount investments in a larger number of projects, a recipe for mediocrity that. Stream and download audiobooks to your computer, tablet or mobile phone. Oct 15, 20 the book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles. Anita elberse is the lincoln filene professor of business administration at harvard business school.
Elberses research has now culminated in the publication of her first book, blockbusters, in which she makes a boldcase against fiscal timidity in the entertainment industry. Elberse s great new book, blockbusters, explains that the. Thats a film industry saying referenced in your book that could make a critics blood run cold. Oct 24, 20 anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Jan 18, 2014 anita elberses blockbusters is the formal announcement of the death of the long tails premise. Blockbusters available for download and read online in other formats. The blockbuster strategy is a board formula that assumes investing in potential big winners account for a disproportionate share of returns. Anita elberses blockbusters is the formal announcement of the death of the long tails premise. Learn whats in it for you when you buy your nightlife may never be the same. The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles.
Dec 24, 20 even so, elberses book is actually more nuanced than the cheerleading subtitle suggests. Publishers weekly fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with. Harvard business school professor anita elberse on. If you enjoy reading about how the entertainment business makes money this is the book for you. In a typical year, grand central publishing formerly warner books goes to market with 275 to 300 book titles spread across two catalogsits fall and winter lists. Buy a cheap copy of blockbusters book by anita elberse. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard business schools most popular professorswhats. Why the long tail is dead and gobig strategies pay off anita elberse turned the long tail on its head during her keynote at the futurem conference hosted by mitx in boston.
Why big hits and big risks are the future of the entertainment. Full of inside stories from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works and how to navigate todays highstakes business world at large. Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really worksand how to navigate todays highstakes. Why big hits and big risks are the future of the entertainment business anita elberse faber, pp. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard busi. Her work has been featured in the new york times, the wall street journal, variety, and fortune. Elberses blockbusters builds on her already impressive academic resume to create an accessible and entertaining book. Read blockbusters hitmaking, risktaking, and the big business of entertainment by anita elberse available from rakuten kobo. Oct 11, 20 in an exclusive excerpt from anita elberses book blockbusters. Blockbusters hitmaking, risktaking, and the big business of entertainment by anita elberse.
Hitmaking, risktaking, and the big business of entertainment, which amazon named one of its best books of 20. Anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Hitmaking, risktaking, and the big business of entertainment, the new book by anita elberse, filene professor of business administration. Professor elberse develops and teaches an mba course covering the businesses of entertainment, media, and sports, which ranks among the most soughtafter courses in the schools curriculum, and chairs a short executive education program, also named the business of entertainment, media, and. Prior to joining harvard business school, professor elberse was a visiting fellow at the wharton school, university of pennsylvania.
Even so, elberse s book is actually more nuanced than the cheerleading subtitle suggests. Fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. Hitmaking, risktaking, and the big business of entertainment, the harvard business school professor analyzes what youtubes. Full of inside stories emerging from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really worksand how to navigate todays highstakes business world at large.
Blockbusters by anita elberse overdrive rakuten overdrive. This notion now governs consumer markets, from restaurants and hotels to electronics. In its place is the old chart showing a few big hits and a. Jan 16, 2014 anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Oct 15, 20 anita elberse discusses her new book on the benefits of a blockbuster strategyinvesting big money into a few top products in order to hold up the rest of the organization. Anita elberse on the big business of blockbusters harvard. Anita elberse is a professor of business administration at harvard business school, specializing in the entertainment, media and sports sectors trained as an economist and econometrician, according to the wall street journal, she takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball in her scholarly research. Oct 15, 20 elberses research has now culminated in the publication of her first book, blockbusters, in which she makes a boldcase against fiscal timidity in the entertainment industry. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Anita elberses blockbusters isnt your average book. She tells nprs renee montagne that content companies publishers, movie studios and the like. Professor elberse develops and teaches an mba course covering the businesses of entertainment, media, and sports, which ranks among the most soughtafter courses in the schools curriculum, and chairs a short executive education program, also named the. Anita s book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry.
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